Business Health Check · Dan Soltis

Sales & Margin by Business Line

Total sales $102.5M · GM $18.0M · blended GM 17.6%
As of Jul 2026

Where does the money come from — and where does the margin actually live?

Sales vs Gross Margin $ by Business Line

Bars above the line = sales; below = gross margin dollars; GM% under each. Fuel drives revenue, merchandise drives margin.

What this says at a glance

  1. Fuel is 64% of sales but only 30% of gross margin — volume business, thin margin.
  2. Merchandise is the profit engine: 27% of sales, 45% of GM dollars.
  3. Car wash & food service are small but high-margin (55%/48%) — growth levers worth protecting.

FP&A Operators · Gas Station analytics for Dan Soltis · 19 owned stations + fuel distribution to 400 external accounts. All figures are demo sample data scaled to $102.5M total sales.